Site Speed and Performance Analysis
Site speed and performance analysis involves evaluating the overall speed and performance of your website for organic visitors.
Steps to do it:
- Navigate to Behavior > Site Speed > Overview.
- Analyze key metrics such as average page load time, server response time, and page speed suggestions for organic traffic.
Importance:
- Influences user experience, engagement, and satisfaction.
- Affects website rankings in SERPs and SEO performance.
Uses:
- Optimize website speed and performance by compressing images, leveraging browser caching, and improving server response times.
- Implement Google’s PageSpeed Insights suggestions to enhance website speed and user experience.
Example:
- Discovering slow page load times affecting user engagement and rankings, and implementing optimizations to improve website speed and performance.
Advantages:
- Improves user experience and satisfaction by providing faster and more responsive web pages.
- Enhances website rankings in SERPs and overall SEO performance.
21 Use cases for using Google Analytics for SEO
In Search Engine Optimization (SEO), Google Analytics is a powerhouse tool offering an array of functionalities to dissect and optimize your website’s organic search performance such as enhancing visibility, engagement, and conversions. Let us discuss the various use cases of Google Analytics for SEO:
Table of Content
- 1. Traffic Analysis
- 2. Keyword Performance
- 3. Top Landing Pages
- 4. Conversion Rate Optimization (CRO)
- 5. Bounce Rate Analysis
- 6. User Behavior Analysis
- 7. Page Load Speed Analysis
- 8. Mobile Traffic Analysis
- 9. Geographic Traffic Analysis
- 10. Organic Search Queries Analysis
- 11. Referral Traffic Analysis
- 12. Exit Page Analysis
- 13. Site Search Analysis
- 14. Site Speed and Performance Analysis
- 15. User Engagement Analysis
- 16. Page-Level SEO Analysis
- 17. Landing Page Optimization
- 18. User Demographics and Interests Analysis
- 19. Site Search Keywords Analysis
- 20. Organic vs Paid Traffic Analysis
- 21. Competitor Benchmarking and Analysis