Keyword Performance
Keyword performance analysis involves evaluating the effectiveness of keywords in driving organic traffic to your website.
Steps to do it:
- Go to Acquisition > Campaigns > Organic Keywords.
- Assess metrics such as clicks, impressions, and conversion rates.
Importance:
- Identifies high-performing keywords for optimization.
- Guides content creation and targeting strategies.
Uses:
- Tailor content to align with high-converting keywords.
- Identify emerging keywords for content expansion.
Example:
- Discovering that long-tail keywords drive significant traffic and conversions.
Advantages:
- Optimizes content for relevance and search intent.
- Maximizes ROI by targeting high-converting keywords.
21 Use cases for using Google Analytics for SEO
In Search Engine Optimization (SEO), Google Analytics is a powerhouse tool offering an array of functionalities to dissect and optimize your website’s organic search performance such as enhancing visibility, engagement, and conversions. Let us discuss the various use cases of Google Analytics for SEO:
Table of Content
- 1. Traffic Analysis
- 2. Keyword Performance
- 3. Top Landing Pages
- 4. Conversion Rate Optimization (CRO)
- 5. Bounce Rate Analysis
- 6. User Behavior Analysis
- 7. Page Load Speed Analysis
- 8. Mobile Traffic Analysis
- 9. Geographic Traffic Analysis
- 10. Organic Search Queries Analysis
- 11. Referral Traffic Analysis
- 12. Exit Page Analysis
- 13. Site Search Analysis
- 14. Site Speed and Performance Analysis
- 15. User Engagement Analysis
- 16. Page-Level SEO Analysis
- 17. Landing Page Optimization
- 18. User Demographics and Interests Analysis
- 19. Site Search Keywords Analysis
- 20. Organic vs Paid Traffic Analysis
- 21. Competitor Benchmarking and Analysis