Organic Search Queries Analysis
Organic search queries analysis involves examining the specific search queries that drive organic traffic to your website.
Steps to do it:
- Navigate to Acquisition > Search Console > Queries.
- Analyze key metrics such as clicks, impressions, and click-through rate (CTR) for organic search queries.
Importance:
- Identifies high-performing search queries for optimization and content creation.
- Guides keyword targeting and content strategy development.
Uses:
- Optimize content and meta tags to align with high-performing search queries.
- Identify and target new keyword opportunities based on organic search queries.
Example:
- Discovering that a specific long-tail keyword drives a significant amount of traffic and optimizing content to rank higher for that keyword.
Advantages:
- Enhances keyword targeting and content relevance.
- Increases organic traffic and improves website rankings in SERPs.
21 Use cases for using Google Analytics for SEO
In Search Engine Optimization (SEO), Google Analytics is a powerhouse tool offering an array of functionalities to dissect and optimize your website’s organic search performance such as enhancing visibility, engagement, and conversions. Let us discuss the various use cases of Google Analytics for SEO:
Table of Content
- 1. Traffic Analysis
- 2. Keyword Performance
- 3. Top Landing Pages
- 4. Conversion Rate Optimization (CRO)
- 5. Bounce Rate Analysis
- 6. User Behavior Analysis
- 7. Page Load Speed Analysis
- 8. Mobile Traffic Analysis
- 9. Geographic Traffic Analysis
- 10. Organic Search Queries Analysis
- 11. Referral Traffic Analysis
- 12. Exit Page Analysis
- 13. Site Search Analysis
- 14. Site Speed and Performance Analysis
- 15. User Engagement Analysis
- 16. Page-Level SEO Analysis
- 17. Landing Page Optimization
- 18. User Demographics and Interests Analysis
- 19. Site Search Keywords Analysis
- 20. Organic vs Paid Traffic Analysis
- 21. Competitor Benchmarking and Analysis