Top Landing Pages
Top landing pages analysis involves identifying pages that attract the most organic traffic to your website.
Steps to do it:
- Navigate to Behavior > Site Content > Landing Pages.
- Apply a segment for organic traffic.
- Analyze metrics such as sessions, bounce rates, and conversions.
Importance:
- Highlights popular entry points for organic visitors.
- Guides optimization efforts for high-traffic pages.
Uses:
- Optimize content and user experience on top-performing landing pages.
- Identify opportunities for internal linking and content promotion.
Example:
- Noticing a blog post as the top landing page and optimizing it for better engagement and conversions.
Advantages:
- Improves user experience on high-traffic landing pages.
- Enhances overall website performance in SERPs.
21 Use cases for using Google Analytics for SEO
In Search Engine Optimization (SEO), Google Analytics is a powerhouse tool offering an array of functionalities to dissect and optimize your website’s organic search performance such as enhancing visibility, engagement, and conversions. Let us discuss the various use cases of Google Analytics for SEO:
Table of Content
- 1. Traffic Analysis
- 2. Keyword Performance
- 3. Top Landing Pages
- 4. Conversion Rate Optimization (CRO)
- 5. Bounce Rate Analysis
- 6. User Behavior Analysis
- 7. Page Load Speed Analysis
- 8. Mobile Traffic Analysis
- 9. Geographic Traffic Analysis
- 10. Organic Search Queries Analysis
- 11. Referral Traffic Analysis
- 12. Exit Page Analysis
- 13. Site Search Analysis
- 14. Site Speed and Performance Analysis
- 15. User Engagement Analysis
- 16. Page-Level SEO Analysis
- 17. Landing Page Optimization
- 18. User Demographics and Interests Analysis
- 19. Site Search Keywords Analysis
- 20. Organic vs Paid Traffic Analysis
- 21. Competitor Benchmarking and Analysis