Referral Traffic Analysis
Referral traffic analysis involves evaluating the websites and sources that refer organic traffic to your website.
Steps to do it:
- Navigate to Acquisition > All Traffic > Referrals.
- Analyze key metrics such as sessions, bounce rates, and conversions for organic referral traffic.
Importance:
- Identifies high-quality referral sources for link-building and partnership opportunities.
- Guides off-page SEO and backlink acquisition strategies.
Uses:
- Build relationships with high-performing referral sources to increase backlinks and referral traffic.
- Identify and disavow low-quality or spammy referral sources affecting website performance.
Example:
- Discovering a high-converting referral source from a reputable industry website and developing a partnership or guest blogging opportunity.
Advantages:
- Enhances off-page SEO and backlink profile.
- Increases organic referral traffic and improves website authority and rankings.
21 Use cases for using Google Analytics for SEO
In Search Engine Optimization (SEO), Google Analytics is a powerhouse tool offering an array of functionalities to dissect and optimize your website’s organic search performance such as enhancing visibility, engagement, and conversions. Let us discuss the various use cases of Google Analytics for SEO:
Table of Content
- 1. Traffic Analysis
- 2. Keyword Performance
- 3. Top Landing Pages
- 4. Conversion Rate Optimization (CRO)
- 5. Bounce Rate Analysis
- 6. User Behavior Analysis
- 7. Page Load Speed Analysis
- 8. Mobile Traffic Analysis
- 9. Geographic Traffic Analysis
- 10. Organic Search Queries Analysis
- 11. Referral Traffic Analysis
- 12. Exit Page Analysis
- 13. Site Search Analysis
- 14. Site Speed and Performance Analysis
- 15. User Engagement Analysis
- 16. Page-Level SEO Analysis
- 17. Landing Page Optimization
- 18. User Demographics and Interests Analysis
- 19. Site Search Keywords Analysis
- 20. Organic vs Paid Traffic Analysis
- 21. Competitor Benchmarking and Analysis